Opening Remarks In today’s fast-paced business world, staying ahead of the competition is essential. Market research has traditionally been a core strategy for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this field. AI-powered tools are reshaping how businesses collect, analyze, and utiliz

Introduction Social media marketing is evolving dramatically in recent years, shaped by shifts in innovation, user behavior, and corporate demands. A major transformation in the advertising sphere has been the rise of artificial intelligence (AI). AI’s potential to revolutionize social media marketing is capturing the attention of businesses and